An excellent video from the Digital Curation Centre (DCC) on the importance of managing data as "good research practice". Speakers from the DCC and JISC as well as researchers and technologists share their perspectives on the need to manage data well and the risks of not doing so.
Watch this video if you need convincing!
Digital Curation Centre. Managing Research Data, video by Magdelena Getler, produced by Piers Video Production (June 2012). Retrieved from http://www.dcc.ac.uk/news/managing-research-data-video.

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